About
About
Hi, I’m Yu Zeng (Mellow), an illustrator and visual designer currently pursuing an MFA in Illustration Practice at MICA. My work moves between illustration, editorial design, playful products, and visual systems, often drawing from sensory experience, memory, everyday observation, and narrative.
Hi, I’m Yu Zeng (Mellow), an illustrator and visual designer currently pursuing an MFA in Illustration Practice at MICA. My work moves between illustration, editorial design, playful products, and visual systems, often drawing from sensory experience, memory, everyday observation, and narrative.
Hi, I’m Yu Zeng (Mellow), an illustrator and visual designer currently pursuing an MFA in Illustration Practice at MICA. My work moves between illustration, editorial design, playful products, and visual systems, often drawing from sensory experience, memory, everyday observation, and narrative.
Before studying illustration, I trained in finance and applied psychology. Those different ways of thinking continue to shape how I approach creative work—from understanding people and systems to translating ideas into images, objects, and experiences.
Before studying illustration, I trained in finance and applied psychology. Those different ways of thinking continue to shape how I approach creative work—from understanding people and systems to translating ideas into images, objects, and experiences.
Before studying illustration, I trained in finance and applied psychology. Those different ways of thinking continue to shape how I approach creative work—from understanding people and systems to translating ideas into images, objects, and experiences.
What I Do
Illustration
Editorial, narrative, character, and series-based illustration across digital and print formats.
Editorial, narrative, character, and series-based illustration across digital and print formats.
Illustration
Editorial layout, typography, pattern, product graphics, and visual systems built around illustration.
Editorial layout, typography, pattern, product graphics, and visual systems built around illustration.
Narrative & Play
Games, books, and playful experiences that combine storytelling, visual development, and interaction.
Games, books, and playful experiences that combine storytelling, visual development, and interaction.
Let’s Work Together
I’m open to illustration, visual design, editorial, and creative collaboration opportunities. Feel free to get in touch.
© 2026 Yu Zeng (Mellow). Unless otherwise noted.
© 2026 Yu Zeng (Mellow). Unless otherwise noted.
© 2026 Yu Zeng (Mellow). Unless otherwise noted.
© 2026 Yu Zeng (Mellow). Unless otherwise noted.
© 2026 Yu Zeng (Mellow). Unless otherwise noted.